19/ Connecting With Your Consumers through Culture and Multicultural Marketing w/ Danny Guerrero
transformationtalk.substack.com
In this talk, Danny leverages his experiences in inclusive storytelling in the travel industry to discuss how brands can better understand the culture, connect with their consumers, and treat multicultural marketing as mainstream marketing. Danny shares the importance of brands doing their research and doing the work to know their consumers intimately in order to market to the culture effectively.
19/ Connecting With Your Consumers through Culture and Multicultural Marketing w/ Danny Guerrero
19/ Connecting With Your Consumers through…
19/ Connecting With Your Consumers through Culture and Multicultural Marketing w/ Danny Guerrero
In this talk, Danny leverages his experiences in inclusive storytelling in the travel industry to discuss how brands can better understand the culture, connect with their consumers, and treat multicultural marketing as mainstream marketing. Danny shares the importance of brands doing their research and doing the work to know their consumers intimately in order to market to the culture effectively.