In this talk, Danny leverages his experiences in inclusive storytelling in the travel industry to discuss how brands can better understand the culture, connect with their consumers, and treat multicultural marketing as mainstream marketing. Danny shares the importance of brands doing their research and doing the work to know their consumers intimately in order to market to the culture effectively.
Danny Guerrero is the Founder of The Culturist Group, a 100% minority-owned travel marketing company. Danny is an award-winning 20+ year travel and tourism marketing expert and thought leader for multiculturalism and diversity in travel.
CULTURIST as a concept and consultancy practice bridges emerging cultural values and the needs of diverse consumers to travel brands via marketing and communications strategies to help the industry become more prosperous, and inclusive. Prior to founding The Culturist Group, he spent nearly 10 years of his career building and leading agency teams at two well-respected marketing firms, and another decade client-side leading marketing and communications teams.
Danny is an Advisory Board Member with the Black Travel Alliance and Travel Unity and was the recipient of the ‘Outstanding Contribution Award’ granted by the World Travel and Tourism Council for his work advancing diversity and equity in the industry in 2021.
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19/ Connecting With Your Consumers through Culture and Multicultural Marketing w/ Danny Guerrero